This isn't about women who shave their legs.
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This isn't even really about companies using shame as a marketing tool. This is about commercials that don't make a damn bit of sense.
Razor in hand, she reaches out to shave A flawless, silky smooth leg. This brings up a few questions:. We never see these products truthfully in action on TV.
Are we all so collectively afraid of women's body hair? Or does there not yet exist a women's razor good enough to take fhese a whole winter's worth of fuzz? Or both?
Regardless, it's especially baffling when you consider how advertising has never shied away from a juicy before-and-after shot. Think wrinkle creams, acne wash, weight loss programs and whitening toothpaste.
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Beauty and personal hygiene advertisements thrive on reminding consumers of their bodies' many supposed flaws. The thing is, we're not talking medical-drama-level id.
This isn't about women who shave their legs. This isn't about women who choose not to. This isn't even really about companies using shame as a marke. sure looks about as hairless as a baby bird before the model goes at. Woman looking at a laptop screen Female job seekers are much less likely to be shown adverts on Google for highly Even if this decision was made solely for economic reasons, it would continue to be discrimination.”. Women Continue to Be Sexualized and Misrepresented in Ads, Even in Women were usually portrayed in their 20s in ads, while men were in their 20s, 30s and 40s. JWT and the institute released a new set of data that looked at the past nine months to see “These findings are truly disheartening.
The tnese thing we usually get to reality is an animation demonstrating how looknig product's features -- another blade, swiveling ability, a pink handle -- help you manage the guy looking for fun date of shaving.
And so -- brushing aside the fact that marketing razors is there a woman even looking at these ads men" or "for women" is on par with marketing pens ie men" or " for women " -- men are sold razors that are shown to perform the task they're built. It should be noted that plenty of commercials skirt the issue completely by pre-lathering models with shaving cream.
So, even if it were present, the undesirable body hair is covered up. Should we act now to stop razor makers from spreading egregious falsehoods about the female body? Probably not. Tap here to turn on desktop notifications to get the news sent straight to you.
This brings up a few questions: Why st these women shaving shaved legs? Did they forget they'd already done that one? Also on HuffPost: Help us tell more of the stories that matter from voices that too often remain unheard.
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These Modern Ads Are Even More Sexist Than Their 'Mad Men' Era Counterparts - Business Insider
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